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10min chapter
#112: Thomas Frank – Getting nerdy about YouTube and why he created a second channel
Creator Science
Navigating YouTube's Algorithm and Content Strategy
This chapter discusses the workings of the YouTube algorithm concerning channel promotion and audience engagement, likening it to a pet trying to please its owner. It emphasizes the value of understanding audience interests and the effectiveness of YouTube Shorts, while promoting a balanced content strategy between short-form and substantial videos. The conversation also dives into the philosophy of offering educational content for free, weighing the benefits of accessibility against the need for financial sustainability.
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