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13min chapter
#112: Thomas Frank – Getting nerdy about YouTube and why he created a second channel
Creator Science
Navigating Creative Mindsets and Monetization Strategies
This chapter delves into the creative mindset of content creators, discussing their anxieties regarding criticism and the importance of feedback. It explores the growth of a YouTube channel, the evolution of their business model, and the strategic use of technology for content creation and engagement. The conversation also contrasts traditional and modern monetization strategies, emphasizing the balance between immediate rewards and the long-term value of creativity.
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