Creator Science

#109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

Jul 19, 2022

Justin Welsh, a solo creator and former startup executive, shares his journey from burnout to building a successful online presence. He discusses his strategic use of LinkedIn and the lessons learned from expanding to Twitter and email. With over 150,000 Twitter followers and 250,000 on LinkedIn, he emphasizes the importance of creating impactful headlines and viewing business as a strategic game. Additionally, he dives into the creator funnel, explaining how to build trust and transition followers into supportive communities.

01:05:51

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Episode guests

Justin Welsh

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Quick takeaways

Justin Welsh transitioned from LinkedIn to Twitter and leveraged his executive skills as a creator to monetize his content and generate millions in revenue.

The episode emphasizes the importance of a compelling tagline on LinkedIn and explores the concept of a creator funnel for business growth.

Focusing on building awareness, creating valuable content, and building trust before monetizing or building a community is crucial for long-term success on social media platforms.

Deep dives

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Building a Business: Niche Selection and Consistency in Platform Choice

01:03

Justin Welsch: $90 Courses that are a no-brainer

02:34

The Power of Setting Goals and Perseverance

01:13

The Creator Funnel: How People Make Decisions in the Modern Era

01:32

Intro

2min

Building a Creator's Edge

14min

Strategic Engagement: Building Your Online Presence on LinkedIn

5min

Crafting Impactful Headlines

3min

Navigating the Creator Funnel

15min

Building Connections and Creating Value

19min

Practical Insights on Value Creation and Business Communication

2min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.

Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.

In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.

Full transcript and show notes

Learn more about Justin Welsh

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Follow Justin Welsh on Twitter / LinkedIn

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TIMESTAMPS

00:13 - Catch up

00:48 - Today’s Guest

01:16 - Justin Welsh by the numbers

01:42 - Beginnings of Justin’s writing career

03:50 - Justin experiences burnout