Creator Science #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email
106 snips
Jul 19, 2022 Justin Welsh, a solo creator and former startup executive, shares his journey from burnout to building a successful online presence. He discusses his strategic use of LinkedIn and the lessons learned from expanding to Twitter and email. With over 150,000 Twitter followers and 250,000 on LinkedIn, he emphasizes the importance of creating impactful headlines and viewing business as a strategic game. Additionally, he dives into the creator funnel, explaining how to build trust and transition followers into supportive communities.
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Inspiration from Employee
- Justin Welsh's writing journey began after observing his employee, Kevin Dorsey's, success on LinkedIn in 2016.
- Inspired by this, Justin started writing about SaaS sales in late 2018, leading to his current success as a creator.
LinkedIn Profile Optimization
- Start by optimizing your LinkedIn profile to clearly communicate who you are, who you help, and how you help them.
- Focus on building a strong foundation with a clear profile and consistent content around one specific topic.
Compelling LinkedIn Headlines
- Your LinkedIn headline should be a compelling reason to follow you, not just your job title.
- Communicate your mission or the value you offer to attract the right audience.
