Creator Science – Learn from today's top content creators

#109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

Jul 19, 2022

01:05:51

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Quick takeaways

Justin Welsh transitioned from LinkedIn to Twitter and leveraged his executive skills as a creator to monetize his content and generate millions in revenue.

The episode emphasizes the importance of a compelling tagline on LinkedIn and explores the concept of a creator funnel for business growth.

Focusing on building awareness, creating valuable content, and building trust before monetizing or building a community is crucial for long-term success on social media platforms.

Deep dives

Building an Online Community with Circle

Circle is a versatile community platform that offers engaging discussions, live streams, chat, and event features. It is ideal for creators and brands to host their membership communities. Users can easily create immersive video experiences within their Circle community. The platform's clean design and scalability make it suitable for communities of all sizes. Circle has become a significant part of many businesses, providing a space for creators to connect and support each other.

The Power of Setting Goals and Perseverance

01:13

The Creator Funnel: How People Make Decisions in the Modern Era

01:32

Building Connections: Connecting with Similar Level Influencers and Potential Collaborators

01:56

What Is the Creator Funnel?

02:59

Introduction

3min

The Creative Elements Podcast - Part 2

3min

Justin Perner Slash Creator

2min

How to Set Appropriate Expectations

2min

Is There an Opportunity to Set Expectations?

3min

How Did Twitter Take Off?

3min

I'm Not Trying to Build a Business on Twitter

2min

You're Not Cool on Twitter, Right?

2min

How to Make Money Online With Shopfy

2min

10.

Shopfy Grows With You

4min

11.

How Should I Think About My Headline?

2min

12.

Linkdon

2min

13.

What Is the Creator Funnel?

3min

14.

Linkton

3min

15.

How Do You Become a Creator?

3min

16.

Zappier - The Best Automation Tool Ever!

5min

17.

How to Grow Your Twitter With Linkdon

2min

18.

How to Grow an Email Newsletter

2min

19.

How Do You Know if You're Not Getting Any Results?

5min

20.

What Makes for Interesting Content?

5min

21.

How Do I Like to Consume?

4min

22.

How Did You Put That Off for So Long?

3min

23.

Connecting With Potential Collaborators

2min

24.

The Conglomor Asonic Universe

2min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.

Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.

In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.

Full transcript and show notes

Learn more about Justin Welsh

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Follow Justin Welsh on Twitter / LinkedIn

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TIMESTAMPS

00:13 - Catch up

00:48 - Today’s Guest

01:16 - Justin Welsh by the numbers

01:42 - Beginnings of Justin’s writing career

03:50 - Justin experiences burnout