Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
56 snips
Sep 13, 2022 • 55min
#117: Josh Spector – Driving action with a daily newsletter and providing Transformation for your audience
Josh Spector, a marketing consultant and writer behind the popular newsletter "For The Interested," shares insights into building a successful daily newsletter. He discusses the critical importance of email lists for creators and the transformative power of engaging content. Josh emphasizes the need to provide actionable value to readers while sensitively addressing their needs. He also reveals his evolving ad strategies and highlights how specific language can clarify the transformation offered to audiences, driving deeper engagement.
Sep 6, 2022 • 1h 4min
#116: Sara Dietschy – Algorithm Anxiety, Reinventing Yourself, and Advice for Small Tech YouTubers
Sara Dietschy, a popular YouTuber celebrated for her tech reviews and docu-series, dives into the challenges of content creation and the impact of algorithm anxiety. She shares her journey from 4,000 to over 800,000 subscribers, emphasizing the importance of community support. Sara discusses the complexities of launching physical products versus digital content and the emotional toll on creators. She also explores the role of personal reinvention in maintaining relevance and the significance of fostering genuine connections with her audience.
6 snips
Aug 30, 2022 • 51min
#115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription
Jason Sew Hoy, co-founder and CEO of Supercast, shares insights into the booming world of premium podcasts. He reveals how Supercast enabled creators to earn significant revenue directly from listeners. Jason discusses why premium subscriptions are a smart move, the importance of creating engaging bonus content, and overcoming challenges like low conversion rates. He highlights the success of quick subscriber gains and effective audience engagement strategies, emphasizing experimentation as key to thriving in the creator economy.
19 snips
Aug 23, 2022 • 57min
#114: Kat Norton aka Miss Excel – Engineering virality and earning more than $100,000 in a single day
Kat Norton, known as Miss Excel, is a Microsoft Excel expert turned TikTok sensation. She shares her infectious journey of embracing 'messy action' to overcome self-doubt and create viral content that captivates over a million followers. Kat reveals how she earned more than $100,000 in a single day and the impact of positive energy on her viral success. She also addresses the role her pandemic experience played in launching her career in content creation, pushing boundaries, and transforming corporate challenges into creative opportunities.
Aug 22, 2022 • 9min
BONUS: Podcast Movement, newsletter rebrand, and more!
This special episode dives into insights from Podcast Movement, focusing on adapting audio shows for YouTube audiences. The speaker shares tips on balancing engaging content for new listeners while keeping existing fans connected. There’s an exciting rebranding journey as the Creative Companion newsletter transforms into Creator Science, emphasizing creativity through a scientific lens. The introduction of the Creator Science Lab membership community sparks curiosity and invites listener participation for future discussions.
49 snips
Aug 16, 2022 • 54min
#113: Austin Belcak – From zero job offers to attracting 1.3 million followers on LinkedIn
Austin Belcak, the founder of Cultivated Culture, shares his journey from struggling with job offers to building a LinkedIn following of 1.3 million. He discusses the failures that shaped his success, the importance of networking, and the pitfalls of traditional job-seeking advice. Belcak emphasizes data-driven content creation and how to alleviate the anxiety of posting on social media. He also highlights the significance of self-approval and pursuing passion amidst external pressures, offering valuable insights for job seekers and content creators alike.
41 snips
Aug 9, 2022 • 57min
#112: Thomas Frank – Getting nerdy about YouTube and why he created a second channel
In this engaging conversation, Thomas Frank, a prolific YouTuber and author, shares insights from his impressive journey, which boasts nearly 2.5 million subscribers. He discusses the strategic decision to create a second channel dedicated to Notion tutorials and the complexities of navigating YouTube's evolving landscape. Thomas dives into the importance of short-form content, monetization strategies, and the impact of viral moments on his career. Plus, he reflects on building an effective team to enhance creativity and productivity.
7 snips
Aug 2, 2022 • 58min
#111: Chris Do – From running a multimillion dollar design agency to becoming a multimillion dollar creator
Chris Do, an Emmy award-winning designer and CEO of Blind, shares his remarkable journey from agency life to becoming a multimillion-dollar creator. He reveals the bold moves required for such a transition and discusses the importance of authenticity and relationship-building in the creative industry. Chris emphasizes the value of speculative design and mentoring aspiring creatives through personal projects. He also highlights the challenges of content creation while staying committed to educating others and making a meaningful impact.
19 snips
Jul 26, 2022 • 49min
#110: Polina Marinova Pompliano – How "The Internet's Biographer" writes great profiles
Polina Marinova Pompliano, author of The Profile, a popular newsletter exploring the lives of successful individuals, shares her insights on writing compelling profiles. She discusses the crucial difference between profiles and biographies, emphasizing the importance of details and genuine curiosity. Polina reveals her extensive research methods, including reading millions of words online, and sheds light on the economics of paid newsletters. She highlights effective growth strategies and the balance between creative integrity and advertising in content.
106 snips
Jul 19, 2022 • 1h 3min
#109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email
Justin Welsh, a solo creator and former startup executive, shares his journey from burnout to building a successful online presence. He discusses his strategic use of LinkedIn and the lessons learned from expanding to Twitter and email. With over 150,000 Twitter followers and 250,000 on LinkedIn, he emphasizes the importance of creating impactful headlines and viewing business as a strategic game. Additionally, he dives into the creator funnel, explaining how to build trust and transition followers into supportive communities.
