Creator Science [REPLAY] #102: Tiago Forte – How Building a Second Brain went from public rant to thriving cohort-based course
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Jun 16, 2022 
Tiago Forte, the creator of the 'Building a Second Brain' system, shares his journey of transforming digital organization into a thriving course. He discusses how he reframed disorganization into productivity through the PARA framework. Tiago highlights the importance of audience feedback in evolving his course, and how strategic branding propelled his growth. He reflects on the shift from niche content to broader appeal, discussing the impact of effective communication and community engagement in the creator economy.
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Listen to Your Environment
- Listen to recurring messages and patterns in your environment.
- These are signals pointing to something in your psychology wanting recognition, often leading to unexpected opportunities.
Origin Story
- Tiago Forte's first online writing was a rant on Medium criticizing an Evernote organization article.
- This unexpectedly resonated with readers, leading to requests for his own system, eventually birthing "Building a Second Brain."
Exponential Growth
- Building a Second Brain's revenue exploded during cohorts 10-13, surpassing all previous cohorts combined.
- This growth came from increased pricing, new tiers, larger volume, and expanding the course's applicability beyond Evernote.
