

[REPLAY] #71: Steph Smith – Generating thousands of sales on Gumroad (with a side project!)
24 snips Jun 14, 2022
Steph Smith, a growth marketer and indie maker known for her books 'Doing Content Right' and 'Doing Time Right,' shares her inspiring journey from chemical engineering to thriving in the digital product space. She reveals her strategy for generating significant sales on Gumroad and highlights the importance of community engagement. Steph discusses effective goal-setting techniques for creators and the balance between creativity and SEO in blogging. She also emphasizes the power of building in public, illustrating how to turn ideas into impactful execution.
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Career Path
- Steph Smith transitioned from chemical engineering to business consulting, then tech, and now leads Trends for The Hustle.
- Her career path has been varied, driven by a desire for remote work and hands-on projects.
TopTal's Hiring Experiment
- TopTal experimented by hiring people from non-growth backgrounds, valuing adaptability over expertise.
- This approach prioritized smart, spreadsheet-savvy individuals capable of learning.
Balancing Learning and Work
- Prioritize learning in your job to maximize personal growth during work hours.
- Set specific, trackable goals outside of work to prevent your job from overshadowing personal pursuits.