Creator Science #107: Chanti Zak – How (and why) you should be using quizzes
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Jul 5, 2022 Chanti Zak, a quiz funnel strategist, helps online business owners engage their audiences through quizzes. She shares her journey from creation to strategy, revealing how quizzes can attract hundreds of thousands of qualified leads. The discussion highlights effective quiz designs that cater to audience interests, the impact of viral content on subscriber growth, and the transformational role quizzes play in content marketing. Chanti also emphasizes using quizzes for personal insights and financial independence, making them an essential tool for creators.
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100,000 Subscribers
- Tori Dunlap gained 100,000 email subscribers from one TikTok video.
- The video directed viewers to a quiz on her website, demonstrating a quiz's lead generation power.
Jenna Kutcher Quiz
- Shanti Zak created a successful quiz for Jenna Kutcher in 2018-2019.
- She also developed quizzes for Amy Porterfield, both for audience building and within her programs.
Food Blog Journey
- Shanti Zak started a food blog in 2014, inspired by Pinch of Yum's income reports.
- She found monetizing the blog challenging and transitioned to copywriting.