Creator Science #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)
Apr 11, 2023
Bari Baumgardner, founder of SAGE Events, shares her vast expertise in event planning, having worked with titans like Tony Robbins. She reveals key strategies for crafting the ideal three-day event, whether in-person or virtual. Listeners will learn about budgeting essentials, ways to generate revenue beyond ticket sales, and the importance of audience engagement. Bari emphasizes the significance of clear objectives and effective planning, ensuring that each event not only captivates but also converts attendees into committed participants.
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Sage Events' Success
- Bari Baumgardner's Sage Events worked with big names like Tony Robbins and Dean Graziosi.
- During two years of virtual events, they generated $500 million.
Democratization of Events
- The pandemic forced a shift to virtual events, driven by the need for connection.
- Zoom democratized event hosting, enabling global reach from anywhere.
The 'Big Why' Exercise
- Start event planning with a 'Big Why' exercise to define purpose and desired outcomes.
- Consider non-negotiables and what makes your target audience rave, renew, and recruit.