Maximizing Attendance and Conversions for Successful Events

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EPISODE DESCRIPTION

Bari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business.

When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari.

In this episode, you’ll learn:

• How to create a perfect event
• The perfect event format
• The costs associated with an event
• How you can earn revenue outside of ticket sales

Full transcript and show notes

Follow Bari on Instagram / Facebook / YouTube

Bari's Website

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TIMESTAMPS

00:00 - She Generated $500 MILLION in 2 YEARS

01:32 - Live Events are High Stakes

02:33 - “The Big Why” Exercise 

06:54 - How Early Should I Plan for an Event?

09:40 - In-Person Event Costs and Cash Flow

14:26 - Location and Time Cost Differences

16:33 - Travel Considerations

19:58 - Budgeting for Events

22:17 - Be the Authority NOT the Expert

24:46 - The Best Event Length

27:22 - The PERFECT Event Format

31:08 - Events Need a Purpose

36:06 - You Don’t Need Guest Speakers

41:19 - Converting Your Audience for an Event

45:41 - How to Make the Perfect VIRTUAL Event

51:47 - Logistics of Virtual Events

55:13 - How to Limit Audience Distractions

57:06 - The Pressure of Working with Tony Robbins

01:01:23 - Next Steps to Take

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RECOMMENDED NEXT EPISODE

→ #187: Michael Stelzner

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