Creator Science #142: Creative Elements is now Creator Science! Here’s why I’m rebranding.
Mar 28, 2023
A big transformation is happening as the podcast transitions to a new name! The speaker shares insights into the challenges of rebranding, emphasizing the need for a unified brand identity. They discuss the emotional hurdles faced during this journey, while highlighting the potential for increased impact and audience reach. A personal reflection on the rebranding process is offered, along with a call for listener feedback and hints at exciting upcoming content about influential films.
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Simplify and Act
- Simplify your business, even if it's scary or difficult.
- Embrace change and "rip off the band-aid" to improve efficiency.
Focusing on Creators
- Jay Clouse realized he wasn't known for helping creators despite his efforts.
- He rebranded his newsletter to "Creator Science" to associate it directly with creators, leading to significant business growth.
Project-Based Branding
- Creators should focus on project names, not personal brands.
- A strong project elevates the individual, like Rishi K. Sherway and Song Exploder.
