Creator Science – Learn from today's top content creators

#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road

Apr 18, 2023

50:16

Creator website

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Podcast summary created with Snipd AI

Quick takeaways

Optimizing cost per acquisition through broad ad targeting on meta platforms for newsletter growth.

Understanding Facebook's algorithm changes for effective ad targeting and return on ad spend for media businesses.

Utilizing revenue streams like sponsorships and courses for newsletter monetization and tracking ROI with tools like ConvertKit.

Deep dives

Maximizing Subscriber Value through Paid Acquisition

The podcast episode delves into the strategic process of acquiring subscribers through paid advertising for newsletters like Creator Science. By targeting a broad audience on meta platforms with broad ad placements, businesses can optimize cost per acquisition while leveraging the current ad landscape's advantages. The focus shifts towards evaluating payback periods, where calculating subscriber revenue and considering monetization opportunities from courses, products, or services becomes key. Additionally, leveraging tools like Sparkloop Upscribe for co-registrations and recommendations opens up opportunities to break even or profit on day one of acquiring a subscriber.

Individual Brands

00:37

Understanding Cost Per Meal (CPM) and Impressions (CPM) in Newsletter Advertising

01:18

Monetization Models for Newsletters and Use of Payback Period in Advertising

02:47

B2C $2-3, B2B $3-5 CPA

00:24

Introduction

3min

How Matt Becomes a Newsletter Guy

3min

How to Make Facebook Ads Successful

3min

How to Make Email Subscribers Work for Your Business

2min

How to Calculate Your Payback Period

2min

How to Set Up a Facebook Ad Campaign and What Button to Click

3min

HubSpot AI Tools: Content Assistant and Chat Spot

3min

Facebook Versus Instagram: What's the Difference?

2min

How to Target Your Target Cost Per Acquisition Through the Metaplyform

3min

10.

Facebook Ad Costs Rise Over Time

2min

11.

The Importance of Broad Targeting on Facebook

2min

12.

How to Calculate Your Payback Period and LTV

2min

13.

How to Monetize Your Business With ConvertKit

3min

14.

How to Break Even on Day One With Upscribe

3min

15.

How to Be a Successful Content Creator

5min

16.

How to Make Creative That Converts

2min

17.

How to Be a Smarter Creator in 10 Minutes or Less

2min

18.

How to Clean Your Subscribers

3min

19.

How to Grow a Newsletter With Paid Acquisition

2min

20.

How to Grow a Creator Science Newsletter

4min

21.

How to Rank Still Images Versus Video Ads

3min

EPISODE DESCRIPTION

Matt McGarry is the owner of Growletter, an agency helping some of the biggest newsletters in the world grow. He's helped The Hustle, Codie Sanchez, The Milk Road, and others attract millions of email subscribers.

He also studies the world’s best newsletters, content creators, and media companies and shares their strategies and tactics through his newsletter, called The Newsletter Operator.

He is THE guy to know if you’re focused on building a newsletter and are interested in growing through paid acquisition.

In this episode, you’ll learn: