Creator Science
#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Apr 18, 2023
In this engaging conversation, Matt McGarry, the owner of Growletter, shares his mastery of email acquisition strategies that have fueled significant growth for top newsletters like The Hustle and Codie Sanchez. He breaks down how paid acquisition works, what costs to expect, and how to run a successful email campaign. Matt also highlights the balance between engaging newsletters and lead magnets, the nuances of Meta advertising, and innovative AI tools for creators. Whether you’re just starting or looking to scale, his insights are invaluable.
50:16
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Quick takeaways
- Optimizing cost per acquisition through broad ad targeting on meta platforms for newsletter growth.
- Understanding Facebook's algorithm changes for effective ad targeting and return on ad spend for media businesses.
Deep dives
Maximizing Subscriber Value through Paid Acquisition
The podcast episode delves into the strategic process of acquiring subscribers through paid advertising for newsletters like Creator Science. By targeting a broad audience on meta platforms with broad ad placements, businesses can optimize cost per acquisition while leveraging the current ad landscape's advantages. The focus shifts towards evaluating payback periods, where calculating subscriber revenue and considering monetization opportunities from courses, products, or services becomes key. Additionally, leveraging tools like Sparkloop Upscribe for co-registrations and recommendations opens up opportunities to break even or profit on day one of acquiring a subscriber.
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