Creator Science

#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road

Apr 18, 2023

In this engaging conversation, Matt McGarry, the owner of Growletter, shares his mastery of email acquisition strategies that have fueled significant growth for top newsletters like The Hustle and Codie Sanchez. He breaks down how paid acquisition works, what costs to expect, and how to run a successful email campaign. Matt also highlights the balance between engaging newsletters and lead magnets, the nuances of Meta advertising, and innovative AI tools for creators. Whether you’re just starting or looking to scale, his insights are invaluable.

50:16

Creator website

Episode guests

Matt McGarry

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Optimizing cost per acquisition through broad ad targeting on meta platforms for newsletter growth.

Understanding Facebook's algorithm changes for effective ad targeting and return on ad spend for media businesses.

Utilizing revenue streams like sponsorships and courses for newsletter monetization and tracking ROI with tools like ConvertKit.

Deep dives

Maximizing Subscriber Value through Paid Acquisition

The podcast episode delves into the strategic process of acquiring subscribers through paid advertising for newsletters like Creator Science. By targeting a broad audience on meta platforms with broad ad placements, businesses can optimize cost per acquisition while leveraging the current ad landscape's advantages. The focus shifts towards evaluating payback periods, where calculating subscriber revenue and considering monetization opportunities from courses, products, or services becomes key. Additionally, leveraging tools like Sparkloop Upscribe for co-registrations and recommendations opens up opportunities to break even or profit on day one of acquiring a subscriber.

Individual Brands

00:37

Monetization Models for Newsletters and Use of Payback Period in Advertising

01:06

Calculating ROI using Pay Products and ConvertKit

01:22

Target Cost per Acquisition on Metaplyform: Benchmarks for B2C and B2B Newsletters

01:26

Intro

3min

Mastering Email Acquisition

12min

Innovative AI Tools and Membership Platforms for Creators

3min

Navigating Meta Advertising Strategies

11min

Monetizing Email Subscriptions

4min

Navigating Newsletter Recommendations and Subscriber Quality

2min

Maximizing Email Acquisition and Advertising Strategies

7min

Navigating Newsletter Growth and Engagement

9min

The Power of Video in Advertising

3min

EPISODE DESCRIPTION

Matt McGarry is the owner of Growletter, an agency helping some of the biggest newsletters in the world grow. He's helped The Hustle, Codie Sanchez, The Milk Road, and others attract millions of email subscribers.

He also studies the world’s best newsletters, content creators, and media companies and shares their strategies and tactics through his newsletter, called The Newsletter Operator.

He is THE guy to know if you’re focused on building a newsletter and are interested in growing through paid acquisition.

In this episode, you’ll learn: