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12min chapter
#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
Mastering Email Acquisition
This chapter explores the journey of an individual excelling in email acquisition at a renowned media company, blending direct response digital marketing with a passion for their products. It emphasizes key strategies for leveraging Facebook ads and the intricacies of growing email subscriber lists, discussing the balance between lead magnets and engaging newsletters. The conversation also addresses the importance of calculating return on ad spend (ROAS), tracking metrics, and understanding subscriber value for successful monetization.
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