#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
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Navigating Meta Advertising Strategies
This chapter explores the intricacies of advertising on Meta's platforms, focusing on the differences between Facebook and Instagram. It discusses the effectiveness of subscriber acquisition through ads versus organic methods, as well as the impact of Apple's app tracking transparency on media buying. Additionally, the chapter covers the importance of broad targeting strategies and revenue models for monetizing newsletters.
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