Creator Science [GREATEST HITS] #93: Codie Sanchez – Growing a newsletter by dominating social media (in just over 2 years)!
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Mar 21, 2023 
Codie Sanchez, a former journalist turned investor and founder of Contrarian Thinking, shares her journey in growing an impressive social media presence. She discusses unconventional strategies for newsletter growth through TikTok, Twitter, and Instagram. Codie emphasizes the importance of critical thinking and passion in content creation. She also elaborates on her unique approach to audience engagement, explaining why the typical Substack model may not be ideal. Listeners will find her insights on monetization and community building particularly valuable.
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Skin in the Game
- People avoid questioning things due to societal or corporate pressures, prioritizing conformity over truth.
- This lack of accountability can lead to financial losses, as opinions are not tested against reality.
Rebellious Writer
- Codie Sanchez, while working in private equity, was told to conform her writing style to be like Ray Dalio's, which she found boring.
- This prompted her to start her own platform, Contrarian Thinking, where she could write freely.
Forming Opinions
- To form opinions, actively seek out and compare different perspectives on a topic.
- Test your understanding by sharing your opinions and engaging in discussions, viewing your mind as a boxing ring for competing ideas.