Creator Science

[GREATEST HITS] #93: Codie Sanchez – Growing a newsletter by dominating social media (in just over 2 years)!

Mar 21, 2023

Codie Sanchez, a former journalist turned investor and founder of Contrarian Thinking, shares her journey in growing an impressive social media presence. She discusses unconventional strategies for newsletter growth through TikTok, Twitter, and Instagram. Codie emphasizes the importance of critical thinking and passion in content creation. She also elaborates on her unique approach to audience engagement, explaining why the typical Substack model may not be ideal. Listeners will find her insights on monetization and community building particularly valuable.

58:45

Creator website

Episode guests

Codie Sanchez

Highlights

AI Chapters

Episode notes

Remix 5-10 pieces of content out of every newsletter

01:23

Monetizing a Community + Creating Paid Products

01:23

Finding Inspiration and Keeping Opinions Front of Mind

01:50

Growing on social

01:55

Intro

5min

Embracing the Unconventional

14min

Harnessing Social Media for Business Growth and Engagement

6min

Navigating Audience Engagement in Media

16min

Building Community Through Social Media

6min

Mastering Content Strategy and Community Building

11min

Building an Audience: Experience Meets Strategy

3min

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries.

Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest.

Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter.

In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone.

Subscribe to Contrarian Thinking

Follow Codie Sanchez on Instagram

Follow Codie Sanchez on Twitter

Follow Codie Sanchez on TikTok

Full transcript and show notes

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RECOMMENDED NEXT EPISODE

→ #170: Nick Huber

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