#126: Kayse Morris – from government assistance to multimillion dollar membership

Nov 15, 2022

Kayse Morris, creator of The CEO Teacher, transformed her life from relying on government assistance to establishing a multimillion-dollar online business that empowers educators. In this discussion, she shares her journey from battling postpartum depression to successfully selling digital products and launching a thriving membership community. Kayse emphasizes the importance of kindness in business, reveals her strategies for managing large groups, and highlights unique traits that make teachers exceptional entrepreneurs. Tune in for inspiring insights on resilience and growth!

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

Teacher to Entrepreneur

Kayse Morris, a former 8th-grade teacher, battled postpartum depression and felt unfulfilled.
Despite having a family, she craved more and began selling lesson plans online.

ANECDOTE

Early Successes

Starting with a $50 first month, Kayse's earnings grew, allowing for small luxuries like eating out.
Reaching $600, then a couple thousand, these early wins fueled her entrepreneurial journey.

ANECDOTE

SEO Breakthrough

Kayse's income jumped to $90,000 in her third year, which she calls her "golden ticket."
This success came from dedicating Saturdays to learning SEO at Barnes & Noble.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Rocket Fuel

The One Essential Combination That Will Get You More of What You Want from Your Business

Gino Wickman

Mark C. Winters

Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help a business thrive. The Visionary is typically the idea generator and strategic thinker, while the Integrator is the manager who ensures the business operates smoothly. The book provides assessments to help determine whether you are a Visionary or an Integrator and offers advice on how to find and work with your complementary partner. It emphasizes that when these two roles work together, they can achieve significant growth and success for the company.

Traction

Get a Grip on Your Business

Gino Wickman

In Traction, Gino Wickman provides a systematic approach to achieving business success through the Entrepreneurial Operating System (EOS). The book focuses on six key components: Vision, People, Data, Issues, Process, and Traction. It helps business leaders clarify their vision, align their leadership team, solve common business problems, and foster healthy communication and discipline within the organization. The EOS system is designed to help businesses overcome frustrations such as lack of control, people issues, insufficient profit, hitting the ceiling, and feeling stuck. The book offers practical tools, real-world examples, and actionable strategies to drive sustainable growth and improve business operations.

The E-myth revisited

why most small businesses don't work and what to do about it

Michael E. Gerber

The E-Myth Revisited challenges the common assumption that most businesses are started by entrepreneurs. Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself. The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work). Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.

Building A StoryBrand

Clarify Your Message So Customers Will Listen

Donald Miller

In this book, Donald Miller presents the StoryBrand Framework, a proven system to help businesses effectively communicate with their customers. The framework is based on the seven universal elements of powerful stories, which include identifying the customer's desires, problems, and the role of the guide who provides a plan and calls to action. Miller emphasizes the importance of simplifying brand messages, creating clear and compelling marketing materials, and positioning the brand as a guide rather than a hero. This approach has helped numerous businesses, from small startups to large corporations, to significantly improve their customer engagement and revenue.

Think and Grow Rich

Napoleon Hill

Published in 1937, 'Think and Grow Rich' is a seminal work in the self-help genre. The book is the result of over twenty years of research by Napoleon Hill, who studied the habits and achievements of more than 500 successful individuals, including Andrew Carnegie, Thomas Edison, and Henry Ford. Hill distills their wisdom into thirteen principles that, when practiced with persistence and faith, can transform dreams into reality. These principles include the power of desire, faith, specialized knowledge, organized planning, and the role of the subconscious mind. The book emphasizes the importance of maintaining a positive mental attitude, setting clear and specific goals, and taking consistent action to achieve success. It also explores the concept of the 'Master Mind' alliance and the need to overcome fears and doubts to achieve one's objectives.

You Are a Badass at Making Money

Master the Mindset of Wealth

Jen Sincero

In 'You Are a Badass at Making Money,' Jen Sincero shares her personal journey from financial struggles to wealth, emphasizing the importance of mindset in achieving financial success. The book helps readers identify and overcome negative beliefs about money, take risks, and adopt a positive relationship with wealth. Sincero combines humorous personal essays with practical advice and actionable steps, including the use of affirmations and specific goal-setting. The book encourages readers to stop making excuses, face their fears, and tap into their natural ability to grow rich[1][3][5].

Dollars flow to me easily

Richard Dotts

In 'Dollars Flow To Me Easily', Richard Dotts offers an alternative approach to traditional Law of Attraction techniques. Instead of focusing on attracting wealth, the book emphasizes recognizing the inherent abundance already present in one's life. It guides readers through an experiential journey to dissolve negative thoughts and misconceptions about money, leading to a natural manifestation of financial abundance.