Creator Science
#129: Hayden Hillier-Smith – Logan Paul's former editor on the future of YouTube
Dec 13, 2022
Hayden Hillier-Smith, a renowned video editor known for his work with Logan Paul and others, shares valuable insights on the future of YouTube. He emphasizes the importance of authenticity in content creation, urging creators not to mimic larger channels. Hayden discusses the necessity of high-energy video content and effective sound design to keep viewers engaged. He also provides tips on hiring talented editors, focusing on the need for patience and teaching storytelling styles. Lastly, he highlights the shift towards quality over quantity in video production.
54:23
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Quick takeaways
- YouTube content is shifting towards personal, grounded storytelling and connecting with a core audience.
- Hiring editors requires patience, teaching, and a shared language and philosophy.
Deep dives
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