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Creator Science – Learn from today's top content creators
#129: Hayden Hillier-Smith – Logan Paul's former editor on the future of YouTube
Dec 13, 2022
54:23
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Quick takeaways
- YouTube content is shifting towards personal, grounded storytelling and connecting with a core audience.
- Hiring editors requires patience, teaching, and a shared language and philosophy.
Deep dives
The Gold Digger Podcast explores the world of self-publishing and writing a book
Chandler Bolt, CEO of SelfPublishing.com, shares insights on narrowing down book ideas, effective writing strategies, and book promotion techniques on The Gold Digger Podcast hosted by Jenna Kutcher. The episode delves into the process of writing and self-publishing a book, with specific examples like Ryan Trehan's Penny series. The discussion highlights the importance of personal storytelling and a balance between spectacle and authenticity on YouTube. The episode also touches on the challenges of work-life balance in the industry. Overall, it offers valuable advice for aspiring authors and self-publishers.
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