Creator Science #129: Hayden Hillier-Smith – Logan Paul's former editor on the future of YouTube
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Dec 13, 2022 Hayden Hillier-Smith, a renowned video editor known for his work with Logan Paul and others, shares valuable insights on the future of YouTube. He emphasizes the importance of authenticity in content creation, urging creators not to mimic larger channels. Hayden discusses the necessity of high-energy video content and effective sound design to keep viewers engaged. He also provides tips on hiring talented editors, focusing on the need for patience and teaching storytelling styles. Lastly, he highlights the shift towards quality over quantity in video production.
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YouTube Eras
- YouTube content creation has distinct eras, like vlogging and spectacle, often cycling every 2-3 years.
- Now, a hybrid approach combines personal stories with large-scale productions, offering emotional impact alongside spectacle.
Don't Copy Trends
- Don't blindly copy top YouTubers; focus on what makes your content unique.
- Explore individual strengths to stand out, rather than chasing trends.
Going Solo
- Hayden's work with Logan Paul allowed him to project success onto himself.
- Therapy helped him develop self-comfort, leading him to become a creator.