Creator Science

#130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire

Dec 20, 2022

In this episode, Sarah Renae Clark, a successful YouTuber and entrepreneur, shares how she built a $200K monthly coloring book empire. She discusses her innovative product, the Color Cube, which simplifies color selection for artists. Sarah emphasizes the pivotal role community engagement played in her success, along with strategic use of Pinterest and YouTube to boost her email newsletter. She highlights the importance of genuinely caring for people in business, which has been key to her growth and audience connection.

01:10:47

Creator website

Episode guests

Sarah Renae Clark

AI Chapters

Episode notes

Intro

5min

Building Success Through Community Engagement

16min

Navigating the Creator's Journey

17min

From YouTube Beginnings to a $50,000 Launch

3min

Building a YouTube Presence

10min

Navigating the Transition from Stability to Partnership

5min

From Digital to Tangible: The Product Journey

8min

Cultivating Community Through Innovative Merchandise

3min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of.

Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month!

In this episode, you’ll learn how Sarah used communities to build her audience, how Pinterest plays a key role in her business, how YouTube improved her email newsletter engagement, and why actually caring about PEOPLE is what builds your business.

Full transcript and show notes

Learn more about Sarah

Learn more about the Color Cube

Follow Sarah on YouTube / Instagram / Twitter

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TIMESTAMPS

00:00:00 - She Built An Empire With… Coloring Books?

00:01:22 - The Emergence Of Adult Coloring Books

00:04:05 - The Beginnings Of Sarah’s Business

00:06:22 - What Makes A Good Coloring Book?

00:08:01 - Most People Give Up Too Soon

00:09:24 - Integrating Into New Communities For Your Business