Creator Science #130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire
Dec 20, 2022
In this episode, Sarah Renae Clark, a successful YouTuber and entrepreneur, shares how she built a $200K monthly coloring book empire. She discusses her innovative product, the Color Cube, which simplifies color selection for artists. Sarah emphasizes the pivotal role community engagement played in her success, along with strategic use of Pinterest and YouTube to boost her email newsletter. She highlights the importance of genuinely caring for people in business, which has been key to her growth and audience connection.
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Coloring Book Beginnings
- Sarah Renae Clark started her business during maternity leave, initially designing a coloring book without any prior experience in adult coloring.
- She sold 50 copies in the first month through Facebook groups, realizing the potential of this venture.
Community Engagement
- Find communities where your target audience gathers.
- Provide value and respect community rules to build trust before promoting your products.
Freebies and Bundling
- Offer free digital products to familiarize your audience with your shop process and build trust.
- Bundle products to increase perceived value and average order value.