Creator Science #127: Daniel Murray – Why LinkedIn Company Pages are a HUGE Opportunity
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Nov 22, 2022 Daniel Murray, creator of The Marketing Millennials podcast and newsletter, offers insights on maximizing LinkedIn company pages. He discusses the importance of engaging content and the strategic use of visuals to boost visibility. Daniel also highlights the difference between personal branding and company pages, advocating for a focus on audience engagement over self-promotion. With his impressive following, he shares tips on how to create content that stands out and drives organic growth on the platform, making LinkedIn a prime opportunity for marketers.
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Underpriced Attention
- Daniel Murray heard Gary Vaynerchuk emphasize buying underpriced attention.
- This led him to LinkedIn in 2019, recognizing its potential.
Soft Skills over Marketing Classes
- Success in marketing stems from soft skills like practice, consistency, and teamwork, learned through experiences like college football.
- These skills, alongside direction, were more impactful than marketing classes.
Marketing Millennials Origin
- Daniel started the Marketing Millennials podcast to generate LinkedIn content and test the platform's organic reach.
- This evolved into a separate company page focused on providing value to marketers, not self-promotion.