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#127: Daniel Murray – Why LinkedIn Company Pages are a HUGE Opportunity

Nov 22, 2022

47:32

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Quick takeaways

LinkedIn company pages are an underrated way to build an audience by posting valuable and engaging content without overt self-promotion.

Using images with text, like tweets, on LinkedIn posts can effectively convey valuable information and grab attention in the feed.

Deep dives

LinkedIn company pages and their potential for building an audience

Daniel Murray believes that LinkedIn company pages are an underrated way to build an audience. He has been using LinkedIn company pages to grow a massive following for the Marketing Millennials podcast and newsletter. Through experimentation and reverse engineering successful content, he has found that posting valuable and engaging content on LinkedIn company pages can lead to high reach and impressions. By treating the company page as a source of value and providing valuable information to the audience without overtly self-promoting, he has been able to capture attention and grow his following.

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Optimism for LinkedIn Success

01:16

Introduction

3min

Build a Massive Audience Using LinkedIn Company Pages

3min

The Connective Tissue of Marketing

2min

Marketing in College - What I Learned in College

2min

Is There a Curriculum for Marketing Today?

2min

The Marketing Millennials Podcast

2min

The Great First Boss Out of College

2min

The Company Page for the Marketing Millennials

6min

Getting the Best Blue Light Glasses on the Market

3min

10.

3min

11.

Marketing Millennials: Humor and Entertainment Playing Role

2min

12.

The Dark Mode Black Text Background on a Tweet

4min

13.

Make Your Fairytale Workplace a Reality With UKG

2min

14.

Boosting Mark and Malayas on LinkedIn

2min

15.

Social Media

2min

16.

Why Images Are the Way to Go on LinkedIn?

5min

17.

Are You Trying New Things on the Platform?

3min

18.

Raw Beauty Talks Season 2

2min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Daniel Murray is the creator of The Marketing Millennials, a podcast and newsletter focused on today’s marketing leaders and tomorrow’s stars.

Daniel is also a creator for Workweek and personally has 110,000 followers on LinkedIn. The Marketing Millennials Company page has more than 500,000.

In this episode, you’ll learn how to use LinkedIn company pages well, some of the nuances that make your content stand out, when to use images vs. text, and why your goal should be to create a pattern interrupt.

Full transcript and show notes

Follow The Marketing Millennials on LinkedIn

Subscribe to The Marketing Millennials

Follow Daniel Murray on LinkedIn / Twitter

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TIMESTAMPS

00:00 - Daniel Murray’s Growth Secret

01:32 - Daniel’s Path to Marketing

03:17 - Marketing Operations VS Marketing Automation

05:01 - What ACTUALLY Makes You Successful In Marketing

06:26 - How Marketing Should Be Taught In College

08:06 - Creating A Space To Learn Good Marketing