Creator Science
#127: Daniel Murray – Why LinkedIn Company Pages are a HUGE Opportunity
Nov 22, 2022
Daniel Murray, creator of The Marketing Millennials podcast and newsletter, offers insights on maximizing LinkedIn company pages. He discusses the importance of engaging content and the strategic use of visuals to boost visibility. Daniel also highlights the difference between personal branding and company pages, advocating for a focus on audience engagement over self-promotion. With his impressive following, he shares tips on how to create content that stands out and drives organic growth on the platform, making LinkedIn a prime opportunity for marketers.
47:32
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Quick takeaways
- LinkedIn company pages are an underrated way to build an audience by posting valuable and engaging content without overt self-promotion.
- Using images with text, like tweets, on LinkedIn posts can effectively convey valuable information and grab attention in the feed.
Deep dives
LinkedIn company pages and their potential for building an audience
Daniel Murray believes that LinkedIn company pages are an underrated way to build an audience. He has been using LinkedIn company pages to grow a massive following for the Marketing Millennials podcast and newsletter. Through experimentation and reverse engineering successful content, he has found that posting valuable and engaging content on LinkedIn company pages can lead to high reach and impressions. By treating the company page as a source of value and providing valuable information to the audience without overtly self-promoting, he has been able to capture attention and grow his following.
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