Understanding LinkedIn Company Pages: Strategies for Success

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EPISODE DESCRIPTION

Daniel Murray is the creator of The Marketing Millennials, a podcast and newsletter focused on today’s marketing leaders and tomorrow’s stars.

Daniel is also a creator for Workweek and personally has 110,000 followers on LinkedIn. The Marketing Millennials Company page has more than 500,000.

In this episode, you’ll learn how to use LinkedIn company pages well, some of the nuances that make your content stand out, when to use images vs. text, and why your goal should be to create a pattern interrupt.

Full transcript and show notes

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TIMESTAMPS

00:00 - Daniel Murray’s Growth Secret

01:32 - Daniel’s Path to Marketing

03:17 - Marketing Operations VS Marketing Automation

05:01 - What ACTUALLY Makes You Successful In Marketing

06:26 - How Marketing Should Be Taught In College

08:06 - Creating A Space To Learn Good Marketing

13:02 - How Should We Think About Company Pages

18:16 - LinkedIn Has Great Organic Reach

20:33 - Company Pages Are Like Meme Pages

23:48 - Why Are People Posting Dark Mode Tweets?

28:48 - Gaining 40,000 Followers PER MONTH

30:52 - Using Other People’s Content To Grow YOUR Following

33:15 - Image VS Text Posts

34:05 - Speak The Language of the Platform

36:55 - What Makes a GREAT Post?

38:27 - Testing What Works For You

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RECOMMENDED NEXT EPISODE

→ #188: Richard van der Blom

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