Creator Science #128: Neville Medhora – Making millions with remarkable copywriting
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Dec 6, 2022 
Neville Medhora, a renowned copywriting expert and creator of Copywriting Course, shares his journey from boosting AppSumo's sales with engaging emails to building a thriving online community. He discusses the evolution of online education and the significance of understanding your target audience. Neville also highlights the importance of adaptability in marketing strategies and how community support has transformed his teaching approach. Dive into his insights on effective copywriting techniques and the future of content creation!
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Rave to Riches
- Neville Medhora ran a rave dropshipping company, House of Rave, and initially lost money using standard email marketing.
- After reading Gary Halbert's Boron Letters, he applied copywriting principles, leading to a sales increase and shifting his focus to email.
AppSumo Success
- Neville helped Noah Kagan rewrite AppSumo's emails using copywriting techniques, resulting in record sales.
- This success, coupled with frequent inquiries about his methods, led him to create Copywriting Course in 2012.
Target Audience Shift
- Neville realized that focusing on the actual buyers (party planners) instead of the larger audience (ravers) was key to higher profits.
- This insight highlights the importance of identifying your target audience and tailoring your messaging.
