#2835

Mentioned in 10 episodes

The Boron Letters

Book • 2013

Gary C. Halbert

The Boron Letters are a collection of letters written by Gary C. Halbert to his son Bond during his time in the Boron Federal Prison Camp in the 1980s.

These letters provide a comprehensive education on direct marketing, copywriting, and general life advice.

Halbert shares his insights on various subjects, including market analysis, headline creation, marketing promotions, and personal health.

The letters are known for their practical advice and the fatherly guidance Halbert offers to his son.

They have become a cult classic in the world of copywriting and direct response marketing, offering valuable lessons that are still relevant today.

Mentioned by

Neville Medhora

Matthew Lakajev

Erik Hatterscheidt

Mentioned in 10 episodes

Mentioned by

Shaan Puri

as an example of writing with a casual, warm voice, emphasizing connection with the reader.

How To Master Storytelling

Mentioned by

Sam Parr

in relation to a copywriting scam and his subsequent imprisonment.

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Mentioned by

Sam Parr

and

Shaan Puri

as a collection of sales letters written by Gary Halbert, known for their masterful copywriting.

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Mentioned by

Neville Medhora

as a source of copywriting knowledge.

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Matthew Lakajev

references this book as an example of old-style copywriting books.

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Mentioned by

Sam Parr

and

Shaan Puri

as a collection of letters written by Gary Halbert to his son from prison, teaching him about life and sales.

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Mentionné par Stan comme une source d'inspiration pour Paul, qui a réécrit ses lettres à la main.

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Mentioned by

Eric Siu

as a great copywriting book.

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Mentioned by

Austin Belcak

as one of the books that had a big impact on him.

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Von

Stephan Park

erwähnt, nachdem er dessen YouTube-Videos gesehen hatte.

So positionierst du dich als starke (Personal) Brand! – Im Gespräch mit Stephan Park // ZZPODCAST #41

Recommended by

Erik Hatterscheidt

as a highly influential book on copywriting and sales.

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Mentioned by

Chris Willx

as a classic in copywriting, offering insights into marketing psychology.

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Recommended by

Scott Scheper

for its insights on marketing and life lessons.

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Mentioned by

Andrew Coates

as a famous and old copywriting book with some off-color comments.

#385 Emma Storey Gordon - Change Your Story, Change Your Lifestyle Behaviour

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