

#2553
Mentioned in 10 episodes
The Boron Letters
Book • 2013
The Boron Letters are a collection of letters written by Gary C. Halbert to his son Bond during his time in the Boron Federal Prison Camp in the 1980s.
These letters provide a comprehensive education on direct marketing, copywriting, and general life advice.
Halbert shares his insights on various subjects, including market analysis, headline creation, marketing promotions, and personal health.
The letters are known for their practical advice and the fatherly guidance Halbert offers to his son.
They have become a cult classic in the world of copywriting and direct response marketing, offering valuable lessons that are still relevant today.
These letters provide a comprehensive education on direct marketing, copywriting, and general life advice.
Halbert shares his insights on various subjects, including market analysis, headline creation, marketing promotions, and personal health.
The letters are known for their practical advice and the fatherly guidance Halbert offers to his son.
They have become a cult classic in the world of copywriting and direct response marketing, offering valuable lessons that are still relevant today.
Mentioned by

















Mentioned in 10 episodes
Mentioned by 

as an example of writing with a casual, warm voice, emphasizing connection with the reader.


Shaan Puri

4,064 snips
How To Master Storytelling
Mentioned by 

in relation to a copywriting scam and his subsequent imprisonment.


Sam Parr

222 snips
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Mentioned by 

and 

as a collection of sales letters written by Gary Halbert, known for their masterful copywriting.


Sam Parr


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as a source of copywriting knowledge.


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22 snips
"I Built An AI Second Brain!" (That Is 100x Better Than ChatGPT) He Thinks 10x Clearer, Breaks Trauma Loops And Has Become A Better Founder! Matt Lakajev
Mentioned by 

and 

as a collection of letters written by Gary Halbert to his son from prison, teaching him about life and sales.


Sam Parr


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Mentionné par Stan comme une source d'inspiration pour Paul, qui a réécrit ses lettres à la main.

12 snips
10M€/an grâce à des dîners entre inconnus (#34)
Mentioned by 

as a great copywriting book.


Eric Siu

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Mentioned by ![undefined]()

as one of the books that had a big impact on him.

Austin Belcak

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Von 

erwähnt, nachdem er dessen YouTube-Videos gesehen hatte.


Stephan Park

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Recommended by ![undefined]()

as a highly influential book on copywriting and sales.

Erik Hatterscheidt

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Mentioned by ![undefined]()

as a classic in copywriting, offering insights into marketing psychology.

Chris Willx

PN Deep Dive: Podcast Notes Book Collection: 2024 Edition
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for its insights on marketing and life lessons.

Scott Scheper

Ep. 178 - XYO Network 101: Displacing GPS w/ Co-founder Scott Scheper
Mentioned by ![undefined]()

as a famous and old copywriting book with some off-color comments.

Andrew Coates

#385 Emma Storey Gordon - Change Your Story, Change Your Lifestyle Behaviour