#2553
Mentioned in 10 episodes

The Boron Letters

Book • 2013
The Boron Letters are a collection of letters written by Gary C. Halbert to his son Bond during his time in the Boron Federal Prison Camp in the 1980s.

These letters provide a comprehensive education on direct marketing, copywriting, and general life advice.

Halbert shares his insights on various subjects, including market analysis, headline creation, marketing promotions, and personal health.

The letters are known for their practical advice and the fatherly guidance Halbert offers to his son.

They have become a cult classic in the world of copywriting and direct response marketing, offering valuable lessons that are still relevant today.

Mentioned by

Mentioned in 10 episodes

Mentioned by
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Shaan Puri
as an example of writing with a casual, warm voice, emphasizing connection with the reader.
4,064 snips
How To Master Storytelling
Mentioned by
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Sam Parr
in relation to a copywriting scam and his subsequent imprisonment.
222 snips
Newsletter Schemes, Copywriting Scams and Chaotic Singles
Mentioned by
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Sam Parr
and
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Shaan Puri
as a collection of sales letters written by Gary Halbert, known for their masterful copywriting.
38 snips
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Mentioned by
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Neville Medhora
as a source of copywriting knowledge.
33 snips
#128: Neville Medhora – Making millions with remarkable copywriting
Mentioned by
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Sam Parr
and
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Shaan Puri
as a collection of letters written by Gary Halbert to his son from prison, teaching him about life and sales.
20 snips
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Mentionné par Stan comme une source d'inspiration pour Paul, qui a réécrit ses lettres à la main.
12 snips
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Mentioned by
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Eric Siu
as a great copywriting book.
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Mentioned by
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Austin Belcak
as one of the books that had a big impact on him.
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Von
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Stephan Park
erwähnt, nachdem er dessen YouTube-Videos gesehen hatte.
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Recommended by
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Erik Hatterscheidt
as a highly influential book on copywriting and sales.
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Mentioned by
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Chris Willx
as a classic in copywriting, offering insights into marketing psychology.
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Recommended by
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Scott Scheper
for its insights on marketing and life lessons.
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Mentioned by
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Andrew Coates
as a famous and old copywriting book with some off-color comments.
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