#712
Mentioned in 9 episodes
The Boron Letters
Book • 2013
The Boron Letters are a collection of letters written by Gary C. Halbert to his son Bond during his time in the Boron Federal Prison Camp in the 1980s.
These letters provide a comprehensive education on direct marketing, copywriting, and general life advice.
Halbert shares his insights on various subjects, including market analysis, headline creation, marketing promotions, and personal health.
The letters are known for their practical advice and the fatherly guidance Halbert offers to his son.
They have become a cult classic in the world of copywriting and direct response marketing, offering valuable lessons that are still relevant today.
These letters provide a comprehensive education on direct marketing, copywriting, and general life advice.
Halbert shares his insights on various subjects, including market analysis, headline creation, marketing promotions, and personal health.
The letters are known for their practical advice and the fatherly guidance Halbert offers to his son.
They have become a cult classic in the world of copywriting and direct response marketing, offering valuable lessons that are still relevant today.
Mentioned by
Mentioned in 9 episodes
Mentioned by 
Shaan Puri as an example of writing with a casual, warm voice, emphasizing connection with the reader.
Shaan Puri as an example of writing with a casual, warm voice, emphasizing connection with the reader.
4,016 snips
How To Master Storytelling
Mentioned by 
Sam Parr and Shaan Puri as a collection of sales letters written by Gary Halbert, known for their masterful copywriting.
Sam Parr and Shaan Puri as a collection of sales letters written by Gary Halbert, known for their masterful copywriting.
38 snips
#53 - Nicotine Gum, Dating Apps For The Elderly & Tax on Vested Shares
Matthew Lakajev references this book as an example of old-style copywriting books.
22 snips
"I Built An AI Second Brain!" (That Is 100x Better Than ChatGPT) He Thinks 10x Clearer, Breaks Trauma Loops And Has Become A Better Founder! Matt Lakajev
Mentioned by Sam Parr and Shaan Puri as a collection of letters written by Gary Halbert to his son from prison, teaching him about life and sales.
Sam Parr and Shaan Puri as a collection of letters written by Gary Halbert to his son from prison, teaching him about life and sales.19 snips
Thanksgiving Special: Great Finds (Products, Apps, Media)
Mentionné par Stan comme une source d'inspiration pour Paul, qui a réécrit ses lettres à la main.
12 snips
10M€/an grâce à des dîners entre inconnus (#34)
