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Marketing School - Digital Marketing and Online Marketing Tips
Want to Go Viral on LinkedIn? Here’s How
Dec 3, 2024
Discover the secrets to going viral on LinkedIn with engaging and authentic content. Learn a five-step framework that includes focusing on trending topics and mastering copywriting techniques. Consistent posting can significantly boost your visibility, while genuine interactions foster deeper connections. Explore how to avoid the pitfalls of low-quality posts and the benefits of embracing authenticity in your engagement. Get ready to enhance your LinkedIn strategy and grow your following!
06:27
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Quick takeaways
- Focusing on trending topics and engaging content, such as workplace discussions, significantly increases visibility and engagement on LinkedIn.
- Consistent posting and authenticity in communication, combined with active community engagement, are key to achieving viral success on the platform.
Deep dives
Effective Topic Selection for Engagement
Certain topics perform better on LinkedIn, specifically motivational content, business insights, and workplace-related discussions. These subjects resonate with a broad audience, allowing individuals from various industries to engage effectively, especially when discussing trends like remote work. A shift in strategy to focus on workplace content can lead to significantly higher exposure rates—sometimes five to ten times more than traditional marketing posts. Therefore, understanding the preferences of the LinkedIn audience can greatly enhance visibility and engagement.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode