Newsletter Schemes, Copywriting Scams and Chaotic Singles

222 snips

Aug 8, 2023

Discover the questionable newsletter growth hack that has everyone talking. Unravel the mystery behind Bobbi Althoff's meteoric rise to fame. Dive into the chaotic yet hilarious world of singles parties that transform traditional matchmaking. Explore unique dating methods and what future generations will find bizarre about our current habits. Plus, learn about the greatest copywriting scam ever conceived and the seductive power of persuasion that can lead to both success and deception.

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ANECDOTE

Copied Ad

Sam Parr's Hustle ad, "My boss thinks I'm smart (I'm not)", was widely copied.
This ad format became a template for newsletters and AI products.

ANECDOTE

Unprofessional Conduct

A former employee overstated his contributions to Milk Road's growth and revealed confidential information.
This unprofessional behavior damaged his reputation and cost him potential opportunities.

ADVICE

Marketing Mix

Diversify paid marketing strategies and focus on different sources of growth.
Not all acquisition channels are created equal, so test for effectiveness and adapt accordingly.

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