#7056

Mentioned in 4 episodes

The lazy man's way to riches

Book • 2005

In 'The Lazy Man's Way to Riches', Joe Karbo shares his journey from financial struggles to success, focusing on mental conditioning and direct response marketing.

The book offers insights into setting goals, making decisions, and running a successful business without traditional employment constraints.

It has been influential in both self-help and marketing circles.

Mentioned by

David Garfinkel

Mentioned in 4 episodes

Mentioned by

Sam Parr

while discussing "The Greatest Scam Ever Written", a book about a copywriter's scam.

Newsletter Schemes, Copywriting Scams and Chaotic Singles

Mentioned by

David Garfinkel

in the context of laziness.

Episode 040 - Seven Deadly Sins

Mentioned by

David Garfinkel

as an example of using imagery in copy, particularly in his ad for the book.

Episode 057 -The Secret of Instant Understanding

Mentioned by

David Garfinkel

as an example of an advertisement that worked, appealing to the theme that people deserve a reward for working hard.

Episode 062 - Accessing Emotion Part 2

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