Copywriters Podcast

Episode 057 -The Secret of Instant Understanding

7 snips
May 21, 2018
The discussion kicks off with a charming story about a dog named Sheila, highlighting how imagery can enhance understanding. It explores the importance of clear visual communication in conveying complex ideas effectively, emphasizing how simpler messaging can boost sales. The speakers compare impactful versus bland writing, demonstrating how vivid imagery engages audiences emotionally. Personal anecdotes reinforce these concepts, emphasizing that memorable copy can significantly improve comprehension and retention in communication.
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ANECDOTE

Dog Guards Door Anecdote

  • David Garfinkel tells a story about his girlfriend's Australian Shepherd dog guarding the door while she writes copy.
  • This illustrates how clear imagery in communication instantly helps people understand and remember information.
INSIGHT

Mind Thinks in Images

  • The mind primarily thinks in images and converts words into images to understand them.
  • Using words to create clear images enables faster understanding and better recall for your audience.
ADVICE

Do Mental Work for Audience

  • Avoid making your audience do mental work to understand your message.
  • Use words that create clear images, making comprehension effortless for readers, so you get paid.
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