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EPISODE DESCRIPTION
Neville Medhora is the creator of Copywriting Course and SwipeFile.com.
Neville first flexed his copywriting skills by helping Noah Kagan write emails AppSumo, which led to their highest sales days ever. Neville created Copywriting Course in 2012 (then spelled "Kopywriting Kourse") and generated more than $2 million in course sales within two years.
In this episode, you’ll learn how YOU can get better at copywriting, how Copywriting Course has changed over the years, why Neville has leaned more into community, and the opportunities Neville is focusing HIS attention on in 2023.
Full transcript and show notes
My interview on Neville's podcast
Learn more about Copywriting Course
Follow Neville on Twitter / YouTube
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TIMESTAMPS
00:00 - Neville Medhora Is The OG Online Copywriter
01:22 - Neville Ran A Rave Dropshipping Company In College
02:14 - Copywriting Lessons From A Convicted Fraudster
03:49 - Neville Grew AppSumo With Noah Kagan
04:30 - Kopywriting Kourse Is Created
05:13 - Who Is Your ACTUAL Target Audience
08:00 - Cliffhangers Are A GREAT Engagement Tactic
09:14 - Why Should People Care About Your Content?
10:39 - The Early Days Of Online Courses
14:21 - The Future Of Online Education
20:59 - The Evolution of Neville’s Online Business
26:09 - How Neville Has Continually Brought In New Customers
27:36 - A URL Change Caused A 400,000 Visits / Month Drop
31:45 - Is Copywriting Harder Now That Consumers Are Smarter?
37:02 - Twitter Is The Best Place To Meet People
40:07 - How To Make Yourself More Consistent
43:42 - Apple Should Make A Social Network
45:13 - My YouTube Strategy
47:10 - Neville’s Biggest Struggles
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→ #35: David Perell
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