Distribution First

The podcast discusses essential steps for creating a successful distribution strategy in 2024. Topics include optimizing content marketing ROI, integrating distribution details into content roadmap, refining distribution efforts, achieving successful distribution through collaboration, and building awareness and taking action for content success.

The podcast discusses the journey of adopting a distribution first strategy, the importance of repurposing content, utilizing AI tools in content creation, and using transcripts to generate more text content.

Learn how to measure the true ROI of your marketing activities by adjusting your measurements. Explore challenges in quantifying the success of repurposed content, the correlation between team growth and repurposing content, and the benefits of repurposing content for effective distribution. Discover the value of measuring the impact of different content formats and mediums, as well as the importance of identifying resonating channels and themes when repurposing content.

Learn the importance of remixing and repurposing content for newsletters. Discover strategies for repurposing content for different platforms and mediums. Explore the use of AI tools and the 'one three three one method' for newsletter generation. Understand the benefits of having a content strategy when building a newsletter. Learn about the advantages of using ConvertKit for starting a newsletter.

Learn how to select the best distribution channels for your company, focusing on audience preferences and consumption habits. Understand the importance of creating valuable content and engaging with chosen channels. Start with one channel and expand gradually to get noticed by algorithms.

Learn how to create an effective B2B video strategy without a large budget. Topics include tapping into existing SEO content, the need for user-generated content in B2B, the untapped potential of YouTube for B2B SaaS companies, integrating video strategy with other content strategies, choosing the right channels for video distribution, the impact of videos on LinkedIn, and building an effective B2B video strategy through short form content and repurposing.

Ross Simmonds, an expert in B2B content distribution, discusses the skills B2B teams lack for effective content distribution, the difference between 'content user fit' and 'channel user fit', and how sales teams can leverage marketing material on LinkedIn. They also explore the challenges B2B companies face in content distribution, the importance of community and collaboration in B2B marketing, and building personal brands for sales success.

We're diving into the world of social-first distribution with Lia Zneimer, VP of Marketing at Teal.Our conversation touches on everything from the integral role of multiple content touch points in influencing purchasing decisions, to the debate about whether or not it's okay to distribute identical content across various platforms. We also get into the ins and outs of a social-first approach, the merits of social listening, and how Lia's team has seen success by integrating Chat GPT throughout their content ecosystem.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:How to repurpose content across platformsWhy starting small in strategy pays offBenefits of social-first content approachWays to leverage AI for marketingImportance of executive buy-in for content***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Learn a five-part framework for creating content on a specific topic, exploring different ways to approach it and incorporating five angles (why, how, examples, mistakes, and resources) into engaging content.

Learn how to repurpose a single podcast into various formats like social videos, YouTube segments, and concise blog posts. Discover the significance of quality content and the effectiveness of utilizing podcasts as the main content format. Find out how to create mini blog posts with summary bullet points and build an engine for content creation. Explore a formula for creating multiple content pieces from one podcast episode to increase content production and form a content strategy.