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Distribution First

Latest episodes

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11 snips
Oct 24, 2023 • 49min

What is the Most Effective SEO Strategy Right Now? (Tim Hanson Explains)

Tim Hanson, an SEO expert, joins Justin on this episode of Distribution First to discuss the current state of SEO, the impact of AI on content creation, purposely hampering ad budgets, the power of positive reviews, creating useful content, treating content as an asset, and the importance of a holistic SEO strategy.
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7 snips
Oct 17, 2023 • 23min

Why I Changed My Mind About Distribution (& you should too)

Blake Emal, an expert on content distribution and repurposing, joins the podcast to discuss common pitfalls in content distribution, the difference between repurposing and distribution, finding the right channels, and the risks of prioritizing quantity over quality. The podcast also explores utilizing AI tools for content generation, challenges with AI tools, and the future of content marketing. Additionally, tools and strategies for content distribution are discussed, including SEMrush, Google Analytics, captivate, LinkedIn, and more.
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6 snips
Oct 10, 2023 • 38min

The Network Effect: How to Win Friends and Amplify Your Content

Learn how to build genuine relationships in business and distribute valuable content effectively. Discover the unexpected success of a report launch and the power of distribution in content marketing. Delve into the topic of content distribution with Brett McGrath from The Juice.
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13 snips
Sep 26, 2023 • 39min

How I Distribute This Show Every Single Week (+ Defining A Successful Distribution Strategy)

Discover the evolving landscape of content strategy and leading with a 'Distribution First' approach. Learn about the case study on podcast distribution and its success. Explore the benefits of doing a video show. Understand the importance of patience in content success. Dive into maximizing content reach and engagement on different platforms. Get insights into podcast distribution and resources for brand building and content marketing.
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7 snips
Sep 19, 2023 • 41min

Your New Content Marketing Playbook (ft. Jess Cook)

Jess Cook, a content marketing expert, joins the hosts to discuss content distribution, leveraging internal expertise, AI in content creation, and repurposing content for maximum impact. They also debunk common content marketing myths and highlight the importance of personal branding and distribution planning. Challenges of communication and coordination within a content marketing team are explored, along with the use of AI tools for content creation and repurposing.
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12 snips
Sep 12, 2023 • 43min

Genius Distribution Advice for 42 Minutes Straight with Ross Simmonds

Ross Simmonds, THE GOAT in repurposing and distributing content, joins to share valuable insights on maximizing content impact. Topics discussed include AI in content creation, leveraging platforms like Reddit, and the skills writers need to stay competitive.
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Sep 5, 2023 • 58min

[BEST OF] Meet the Team Getting 4x Impressions With Repurposed Content

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ In this episode, Justin sits down with Morgan Smith to go over how his content strategy has evolved and how he's been able to get better results with higher ROI by repurposing and distributing "old" content.Their live show was initially a big push for community building, awareness, and top-of-funnel work, but......as their consulting business picked up, they realized they couldn't be full-time consultants and content creators at the same rate.They were burned out. And something had to change.Discover how they transformed their content strategy (and how you can too!) to get more ROI using existing content.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
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6 snips
Aug 29, 2023 • 41min

This is What Your Marketing VP Actually Cares About

Carter Severns, an expert in modern content marketing, discusses the importance of project management, evolving content marketing strategies, choosing the right marketing channels, gaining insights about ideal customers, balancing content creation, and the importance of focus and enjoyment in running a marketing department.
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4 snips
Aug 22, 2023 • 34min

Are You Making These Costly Mistakes with Your Content?

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In today's episode, Justin joins the "Content That Grows" podcast to share his personal journey of finding success by consistently repurposing his own content. And they explore the top myths and mistakes around content repurposing.In this episode, you'll learn:The importance of consistency in content repurposing and distributionCommon mistakes people make with repurposing contentThe potential of repurposing existing content for continuous growthThe role of newsletters in a Distribution First FrameworkHow to measure content success beyond Google rankingsCHAPTERS[00:00:00] How Repurposing Became a Priority[00:07:09] Biggest Mistakes Marketers Make[00:22:10] Top Distribution Channels Outside of Social[00:26:36] The Final Four ***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
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5 snips
Aug 15, 2023 • 47min

Why New Content Can't Save You (+ Rookie Mistakes to Avoid)

Content marketing strategies, repurposing existing content, measuring success beyond creating more, getting leader buy-in, challenges and misunderstandings faced by content marketers, avoiding burnout, finding new angles, running pilots, updating old content, marketing internally, consequences of seeking external validation

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