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How to Create an Effective B2B Video Strategy Without a Large Budget [Best of 2023]
Dec 19, 2023
Learn how to create an effective B2B video strategy without a large budget. Topics include tapping into existing SEO content, the need for user-generated content in B2B, the untapped potential of YouTube for B2B SaaS companies, integrating video strategy with other content strategies, choosing the right channels for video distribution, the impact of videos on LinkedIn, and building an effective B2B video strategy through short form content and repurposing.
37:59
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Quick takeaways
- Video content allows B2B companies to repurpose existing written content in a visual format, amplifying its reach and impact.
- LinkedIn and YouTube offer high ROI for B2B SaaS companies, with LinkedIn being ideal for sharing expertise and thought leadership, and YouTube as a sleeping giant with untapped potential.
Deep dives
Video hang-ups: Fear and outdated production models
One of the main reasons individuals and B2B companies hesitate to create video content is the fear of being in front of the camera. Many people find it uncomfortable and unnatural. Additionally, B2B companies often approach video production in a way that follows outdated models, prioritizing sexiness and appeal over actual consumption. This mentality hinders companies from creating video content that is easily consumed and effective. Overcoming these hang-ups is key to successfully incorporating video into content strategies.
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