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18min chapter
How to Create an Effective B2B Video Strategy Without a Large Budget [Best of 2023]
Distribution First
Challenges and Strategies for Getting Started with Video Content
In this chapter, the speakers discuss the challenges of transitioning to a video-first strategy for companies that primarily focus on written content. They suggest using video as an amplifier to written content and starting with short-form videos on platforms like LinkedIn and YouTube shorts. The chapter also covers the concept of repurposing and distributing content and the benefits of turning written content into video.
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