Most marketers focus on creating written content, but it is enough?
There's another path in your content marketing system that you need to build in 2024: video. While blogs are still effective, short and long-form video is starting take over as the preferred method of consuming content.
I asked B2B video expert Josef Newton to join the show and share his process of setting up a video strategy without a massive team or budget.
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/
We cover:
- How to tap into existing SEO content to create scripts and videos quickly
- The need for user-generated content (UGC) in B2B
- Why YouTube is an untapped channel for B2B SaaS companies
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