Distribution First
How to Select the Best Distribution Channels Without Getting Overwhelmed [Best of 2023]
Dec 21, 2023
Learn how to select the best distribution channels for your company, focusing on audience preferences and consumption habits. Understand the importance of creating valuable content and engaging with chosen channels. Start with one channel and expand gradually to get noticed by algorithms.
12:34
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Quick takeaways
- Balancing demand capture and demand creation is crucial for effective content distribution, requiring separate strategies for each type of content.
- Understand your audience's preferred channels through surveys or direct feedback to tailor your distribution plan and avoid assuming their presence on new platforms without proper research.
Deep dives
Understanding the difference between demand capture and demand creation
When it comes to content distribution, it is crucial to balance demand capture and demand creation. Demand capture refers to serving content that people are actively searching for, like best running shoes on Google. On the other hand, demand creation involves creating thought leadership or unique perspectives that may not be top of mind for the audience. It's essential to have separate distribution strategies for each type of content.
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