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5min chapter
How to Select the Best Distribution Channels Without Getting Overwhelmed [Best of 2023]
Distribution First
Introduction
This chapter discusses the importance of selecting the appropriate distribution channels for a business's content, highlighting the need to focus on the audience rather than the competition. It suggests categorizing content into 'demand capture' and 'demand creation' and recommends separate distribution strategies for each type.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode