Distribution First cover image

Distribution First

If I Were To Start A New Distribution Strategy In 2024, This Is What I'd Do

Jan 9, 2024
The podcast discusses essential steps for creating a successful distribution strategy in 2024. Topics include optimizing content marketing ROI, integrating distribution details into content roadmap, refining distribution efforts, achieving successful distribution through collaboration, and building awareness and taking action for content success.
22:57

Podcast summary created with Snipd AI

Quick takeaways

  • Assess and evaluate current distribution efforts to understand areas for improvement and guide the development of a distribution strategy moving forward.
  • Create a distribution plan before content creation to ensure the content aligns with distribution channels, enhancing its quality and suitability for the target audience.

Deep dives

Assessing Current Distribution Efforts and Building a Strategy

The first step is to assess and evaluate the current distribution efforts by looking at the outcomes and ROI of past content. This assessment helps in understanding where improvement is needed and what needs to be changed or cut. It is important to know the channels and marketing efforts involved in promoting the content. The baseline assessment sets the path for building a distribution strategy moving forward.

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