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Distribution First
How to Nail B2B Content Distribution w/ Ross Simmonds [Podcast Swap]
Dec 12, 2023
Ross Simmonds, an expert in B2B content distribution, discusses the skills B2B teams lack for effective content distribution, the difference between 'content user fit' and 'channel user fit', and how sales teams can leverage marketing material on LinkedIn. They also explore the challenges B2B companies face in content distribution, the importance of community and collaboration in B2B marketing, and building personal brands for sales success.
37:19
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Quick takeaways
- Investing in research to identify channel and content user fit is essential for successful content distribution.
- Collaboration between sales and marketing teams is crucial for effective content distribution and organizational growth.
Deep dives
The Importance of Content Distribution in B2B Marketing
Many B2B companies struggle with content distribution due to overcomplication and a lack of understanding. They often only share content on a few platforms without realizing the full potential of distribution. Additionally, fear of being disliked or having low-quality content holds them back. To address these challenges, it is crucial to embrace content distribution, increase the sample size for content exposure, and accept that not everyone will be a perfect fit. Companies should invest in research to identify the channels where their audience spends time and the types of content that resonate in those channels. Building channel user fit and content user fit is key to achieving content market fit and long-term success in distribution.
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Discover
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