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16min chapter
How to Nail B2B Content Distribution w/ Ross Simmonds [Podcast Swap]
Distribution First
Why B2B Companies Struggle with Content Distribution
This chapter discusses the challenges that B2B companies face in content distribution, such as overcomplication and lack of understanding. It emphasizes the importance of shaking off fears and increasing sample size to validate content quality. The chapter also provides advice on exploring online resources for learning about content repurposing and distribution.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode