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4min chapter
How to Nail B2B Content Distribution w/ Ross Simmonds [Podcast Swap]
Distribution First
The Importance of Community and Collaboration in B2B Marketing
This chapter explores the significance of community in B2B marketing and the benefits of being active on social media platforms for knowledge and career growth. It emphasizes the importance of sales and marketing teams collaborating and sharing objectives and KPIs, and suggests marketers should listen to sales calls to better support their colleagues and identify opportunities for content creation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode