Distribution First

The podcast discusses the current state of content distribution and future trends, emphasizing the importance of internal alignment, optimizing distribution planning, and building systems for brand omnipresence. It also explores the influence of AI on content distribution and the efficiency benefits of content repurposing tools. Additionally, it delves into the complexities of omni channel content distribution and the future of content marketing for solo marketers.

Learn how to overcome the struggle of consistent LinkedIn content creation with expert tips from Matt Barker. Discover the power of storytelling, client result posts, and AI tools for content creation. Explore strategies for effective repurposing and engaging content on LinkedIn.

Learn about Platform Native Content and the importance of creating content tailored for different channels. Discover the value of audience-centric content creation and how it differs from pushing your own agenda. Embrace the push strategy for content distribution and understand the subtle but powerful shift in mindset towards audience engagement.

Learn how to create content that resonates and converts on podcasts. Discover the importance of starting with a few episodes, understanding your audience, and focusing on quality over quantity. Get tips on getting your podcast to the right ears and utilizing friends and co-workers to spread the word. Explore the significance of defining goals, aligning content with objectives, planning podcast seasons, maximizing content impact through distribution, and organizing podcast content effectively.

Content creator Ross Simmonds shares insights on overcoming fears and maximizing the impact of your content. Topics include the fear of content distribution, understanding the limitless reach of the internet, and how distribution influences content creation.

This podcast explores the impact of 'video first' approach to content marketing, challenges of video content strategies, influence of creators in marketing, repurposing video content across channels, transition from blog articles to long-form videos and podcasts, the rise of 'distribution first', mindset shift and challenges in incorporating video for content marketers, and the importance of using internal and external talent in video content creation.

In this quick hit episode, Justin and Ali Schwanke discuss the importance of repeating marketing messages. They highlight the value of consistency and the need for businesses to communicate regularly with their audience. Even if the content isn't entirely "new". In this episode, you'll learn:Why consistency in marketing messages is key for audience engagement and retention.How to run short-term pilots to validate the impact of content distribution strategies.Why repurposing and redistributing existing content can lead to better conversions and traffic.How audience fatigue can be addressed by repeating and re-emphasizing key messages.Why reinventing the wheel in marketing content can lead to audience confusion and disengagement.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Joel Klettke, an expert on maximizing case studies, shares strategies for distributing customer stories. Learn how to repurpose case studies across channels, capture reusable assets, and combine studies into powerful new formats. Discover the 'distribution first' mindset and key frameworks for long-term case study success.

In this podcast, Justin Simon and Matt Minor discuss the challenges of marketing to technical teams. They explore the problem of distributing excessive content and the types of content being created. They also talk about their recent SEO progress, the launch of their TV channel, and their distribution strategy. Additionally, they share their process of creating and sharing podcast clips, aligning social media channels with the target persona, and redefining the relationship between output and impact in content creation.

Lee Densmer, a global content marketing strategist, shares insights on pitfalls of global content distribution, importance of cultural and linguistic awareness, and starting small and testing campaigns in specific markets. The episode also discusses challenges of creating global content, translation mistakes in marketing, and strategies for building global brand awareness through content marketing.