Learn how to create an effective B2B video strategy without a large budget. Topics include tapping into existing SEO content, the need for user-generated content in B2B, the untapped potential of YouTube for B2B SaaS companies, integrating video strategy with other content strategies, choosing the right channels for video distribution, the impact of videos on LinkedIn, and building an effective B2B video strategy through short form content and repurposing.

Ross Simmonds, an expert in B2B content distribution, discusses the skills B2B teams lack for effective content distribution, the difference between 'content user fit' and 'channel user fit', and how sales teams can leverage marketing material on LinkedIn. They also explore the challenges B2B companies face in content distribution, the importance of community and collaboration in B2B marketing, and building personal brands for sales success.

We're diving into the world of social-first distribution with Lia Zneimer, VP of Marketing at Teal.Our conversation touches on everything from the integral role of multiple content touch points in influencing purchasing decisions, to the debate about whether or not it's okay to distribute identical content across various platforms. We also get into the ins and outs of a social-first approach, the merits of social listening, and how Lia's team has seen success by integrating Chat GPT throughout their content ecosystem.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:How to repurpose content across platformsWhy starting small in strategy pays offBenefits of social-first content approachWays to leverage AI for marketingImportance of executive buy-in for content***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Learn a five-part framework for creating content on a specific topic, exploring different ways to approach it and incorporating five angles (why, how, examples, mistakes, and resources) into engaging content.

Learn how to repurpose a single podcast into various formats like social videos, YouTube segments, and concise blog posts. Discover the significance of quality content and the effectiveness of utilizing podcasts as the main content format. Find out how to create mini blog posts with summary bullet points and build an engine for content creation. Explore a formula for creating multiple content pieces from one podcast episode to increase content production and form a content strategy.

The podcast discusses the importance of content distribution and the need to focus on what's working. It presents the 3C content distribution method and provides examples of repurposing content. The podcast also emphasizes the use of analytics to maximize content distribution and build brand.

Guest Mason Cosby, former content manager at Sales Assembly and content expert at Scrappy ABM, shares his experience using AI tools to speed up the content creation process. He discusses using Chat GPT to maintain a consistent brand voice and tone on LinkedIn, repurposing content efficiently by utilizing voices within the company, and the time involved in transcribing, editing, and creating blog content.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, Justin Simon discusses the critical facets of content marketing, generating value for executives, and strategic content initiatives with Sam Kuehnle from Loxo. Sam and Justin discuss how to convince leadership on content strategies, the role of real-life conversations, and small pilot projects for driving changes.In this episode, you'll learn:How to shift leadership's mindset toward long-term content strategiesWhy real-life conversations are key in initiating changeHow to prove content marketing's value using leading indicatorsWhy understanding and empathizing with the audience is importantHow to move from being a product vendor to a trusted partner.CHAPTERS[00:00:00] Intro[00:01:51] State of Content Marketing[00:06:16] Finding Alignment[00:13:51] Proving Value[00:22:02] What's Been Successful for Loxo?[00:30:09] Partnering With Customers***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In this episode, Justin chats with Parthi Loganathan, CEO of Letterdrop, about repurposing and distributing content for SEO. They discuss the evolution of SEO, misconceptions about SEO, utilizing sales calls for blog content, demand capture vs demand creation, and repurposing webinars for SEO.

Chelsea Castle, content marketing expert, joins Justin to discuss working at large vs small companies, transitioning from contributor to content strategist, Lavender's collaborative content strategy, and advice for early career marketers.