Distribution First
Fastest Way to Generate Demand with LinkedIn Employee Advocacy (ft. Parthi Loganathan)
Mar 19, 2024
Learn how to boost brand presence with employee advocacy on LinkedIn, track content ROI, utilize ghostwriting, and benefit from social selling. Explore strategies for distributing content effectively, engaging with audiences, and maximizing reach through employee advocacy programs.
40:23
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Quick takeaways
- Employee advocacy enhances brand presence and trust on LinkedIn.
- Ghostwriting helps individuals share content authentically and build thought leadership.
Deep dives
The Importance of Employee Advocacy in Content Marketing
Employee advocacy is highlighted as a crucial aspect of content marketing, allowing companies to leverage their employees' voices to authentically promote products and engage with audiences. The podcast emphasizes the effectiveness of employee advocacy in reaching decision-makers on platforms like LinkedIn, enabling brands to stand out in saturated markets and establish trust with potential customers. By encouraging employees to share content and engage with their networks, companies can boost brand visibility and create meaningful connections, ultimately leading to increased pipeline growth and stronger market presence.
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