In this episode, Justin chats with Parthi Loganathan, CEO of Letterdrop, about repurposing and distributing content for SEO. They discuss the evolution of SEO, misconceptions about SEO, utilizing sales calls for blog content, demand capture vs demand creation, and repurposing webinars for SEO.

Learn how to boost brand presence with employee advocacy on LinkedIn, track content ROI, utilize ghostwriting, and benefit from social selling. Explore strategies for distributing content effectively, engaging with audiences, and maximizing reach through employee advocacy programs.

Parthi Longanathan, the founder and CEO of Letterdrop, previously worked at Google, mastering search dynamics. In this conversation, he details his company's pivot from SEO to LinkedIn social selling, driven by changing content consumption habits. Parthi emphasizes the importance of AI and personalized content over chasing virality. He also discusses how automation can enhance revenue operations while fostering authentic relationships in sales. This insightful talk highlights the shift towards tailored engagement strategies in modern marketing.