The Animalz Content Marketing Podcast

Parthi Longanathan (Letterdrop) on AI-Powered Social Selling for the 99%

Mar 18, 2025
Parthi Longanathan, the founder and CEO of Letterdrop, previously worked at Google, mastering search dynamics. In this conversation, he details his company's pivot from SEO to LinkedIn social selling, driven by changing content consumption habits. Parthi emphasizes the importance of AI and personalized content over chasing virality. He also discusses how automation can enhance revenue operations while fostering authentic relationships in sales. This insightful talk highlights the shift towards tailored engagement strategies in modern marketing.
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ADVICE

Focus on Relationships and Buyer Needs

  • Focus on building relationships in sales, especially as AI automates other tasks.
  • Prioritize understanding buyer needs and problems in content marketing.
ANECDOTE

Letterdrop's Pivot to LinkedIn

  • Letterdrop pivoted from SEO content tools to LinkedIn-focused social selling due to declining SEO demand and the rise of AI.
  • Parthi, CEO of Letterdrop, leverages his experience as a former Google product manager to help companies build trust and generate leads on LinkedIn.
ADVICE

Focus on Value and User Needs in SEO

  • Focus on providing value and answering searchers' questions thoroughly.
  • Build trust and authority through your content, demonstrating expertise and credibility.
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