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Distribution First
Creating an AI-Proof SEO Strategy With Parthi Loganathan
Nov 7, 2023
In this episode, Justin chats with Parthi Loganathan, CEO of Letterdrop, about repurposing and distributing content for SEO. They discuss the evolution of SEO, misconceptions about SEO, utilizing sales calls for blog content, demand capture vs demand creation, and repurposing webinars for SEO.
35:57
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Quick takeaways
- Utilizing a content repurposing strategy can help maximize the reach of every piece of content.
- To stand out in SEO, content should be customer-centric, providing fast answers to their questions and offering unique perspectives.
Deep dives
The Importance of Content Repurposing for Audience Reach
Creating content without a plan to get it in front of the audience can be a waste. Utilizing a content repurposing strategy can help maximize the reach of every piece of content. This involves using proven systems, real-life examples, and fill-in-the-blank templates to repurpose content effectively. By enrolling in a course like the Content Repurposing Roadmap, marketers can learn how to get the most out of their content and ensure it reaches their target audience.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode