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Distribution First

Creating an AI-Proof SEO Strategy With Parthi Loganathan

Nov 7, 2023
In this episode, Justin chats with Parthi Loganathan, CEO of Letterdrop, about repurposing and distributing content for SEO. They discuss the evolution of SEO, misconceptions about SEO, utilizing sales calls for blog content, demand capture vs demand creation, and repurposing webinars for SEO.
35:05

Podcast summary created with Snipd AI

Quick takeaways

  • Utilizing a content repurposing strategy can help maximize the reach of every piece of content.
  • To stand out in SEO, content should be customer-centric, providing fast answers to their questions and offering unique perspectives.

Deep dives

The Importance of Content Repurposing for Audience Reach

Creating content without a plan to get it in front of the audience can be a waste. Utilizing a content repurposing strategy can help maximize the reach of every piece of content. This involves using proven systems, real-life examples, and fill-in-the-blank templates to repurpose content effectively. By enrolling in a course like the Content Repurposing Roadmap, marketers can learn how to get the most out of their content and ensure it reaches their target audience.

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