Expressing Beliefs, Prioritizing Customer Questions, and Questioning SEO Tool Estimations

This chapter explores the significance of clearly communicating beliefs and ideas, emphasizing the repetition and consistency needed. It also discusses the prioritization of customer questions over SEO tool data, citing a case where a blog post with no search volume generated numerous customers. The chapter challenges the accuracy of SEO tool estimation methods and questions whether the tool's user sample aligns with the target audience.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.