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21min chapter
Fastest Way to Generate Demand with LinkedIn Employee Advocacy (ft. Parthi Loganathan)
Distribution First
Harnessing Employee Advocacy on LinkedIn for Effective Marketing
This chapter delves into the power of employee advocacy on platforms like LinkedIn, showcasing how companies can authentically promote products and engage with audiences through their employees. It discusses strategies for maximizing reach, credibility, and content promotion, especially in niche industries like developer tools. Additionally, the chapter emphasizes the importance of tracking metrics, understanding data analysis, and leveraging various networks, including non-employees, for advocacy programs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode