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Distribution First
Quick Hit: The Ultimate Case Study Distribution Playbook with Joel Klettke
Jan 30, 2024
Joel Klettke, an expert on maximizing case studies, shares strategies for distributing customer stories. Learn how to repurpose case studies across channels, capture reusable assets, and combine studies into powerful new formats. Discover the 'distribution first' mindset and key frameworks for long-term case study success.
06:49
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Quick takeaways
- Prioritize distribution when leveraging case studies to break into new industries and attract leads through tactics like cold outreach and social ads.
- Adopt a distribution-first mentality for case studies to maximize their impact, align with specific pain points and target industries, and avoid missed opportunities in capturing valuable content.
Deep dives
Strategic Distribution for Case Studies
One effective strategy for leveraging case studies is to prioritize distribution. By combining the framework of case studies and a distribution-first approach, companies can create compelling content to break into new industries. This can be achieved through tactics like cold outreach, where case studies are used to attract leads and support lead generation efforts. Social ads can be deployed by creating LinkedIn carousels that resonate with the pain points of the target audience. Remarketing ads can also be utilized to remind potential leads of the value of the case study over time. Newsletters and blog posts can incorporate case studies to provide valuable insights and engage the audience. Furthermore, creating compendiums and highlight reels of multiple case studies can strengthen the content strategy in the long term.
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