Joel Klettke is a conversion copywriter and the founder of Case Study Buddy. He recently wrote on LinkedIn that it was a "wonky" year in business, asking for help from his network. We talk about what triggered that post, the reality on the ground, the response from his network - and the value of a social network.Other highlights:The CRO industry has exploded in the last few years, with many more people and tools available but also more complexity and noise. It's become more difficult to find someone marketing themselves as a CRO expert or copywriter who actually knows what they're doing.How he uses GPT in his business and how ChatGPT saved him a week's work in a recent engagement.Joel's top tip for dealing with AI hallucinations with practical examples of prompts he uses to guide it towards accuracy.Earned knowledge vs accessed knowledge, why learning by doing is more valuable. His approach to social audience building and how he gathered 40k followers by solving problems in public and helping others. This network has led to many opportunities over the years.The story behind Case Study Buddy, how he discovered the gap for it and grew from a side project to a business.The reality of running a business in a tough economic climate, how Joel asked for help on LinkedIn and the response to that post.

Seasoned marketing experts Bryan Casey, Rowan Tonkin, Joel Klettke, and Ronnie Higgins share insights on AI integration, maintaining quality, trust issues, agility in tech contracts, and fostering a culture of experimentation. Topics include balancing AI innovation with brand identity, empowering marketing teams with AI tools, and exploring AI applications for organizational growth and efficiency.

Joel Klettke, an expert on maximizing case studies, shares strategies for distributing customer stories. Learn how to repurpose case studies across channels, capture reusable assets, and combine studies into powerful new formats. Discover the 'distribution first' mindset and key frameworks for long-term case study success.

Expert Joel Klettke shares insights on debunking myths about case studies, emphasizing proactive planning, creative storytelling, and cross-team collaboration. They discuss the versatility of case studies in the buyer's journey, planning for content repurposing, and efficient distribution strategies.

Joel Klettke shares tips on using customer research for killer copywriting, emphasizing the importance of meeting customers where they are, starting projects with copy, and extracting insights easily. He discusses boosting demo requests by 35% at Hubspot and increasing revenue for an online divorce startup by answering user questions. Highlights include the power of using customer language, structuring research, and crafting compelling content through storytelling.