Joel Klettke
Conversion copywriter and consultant who helps B2B brands develop go-to strategy and customer story programs. Former co-founder of Case Study Buddy, a customer testimonial agency, and host of the Calm Dads podcast.
Top 5 podcasts with Joel Klettke
Ranked by the Snipd community
64 snips
Jul 10, 2025 • 53min
Making Customer Stories Profitable: A Proven Framework
Joel Klettke, a conversion copywriter and former co-founder of Case Study Buddy, dives into turning customer wins into powerful marketing narratives. He emphasizes the importance of collaboration for effective storytelling and shares a six-element framework to gather compelling customer success stories. Discussing the role of AI in enhancing marketing strategies, he provides interview techniques to draw out authentic responses. Lastly, he introduces the 'Nibble Bite Snack Meal' framework, focusing on audience engagement and action-oriented language to captivate listeners.
6 snips
Mar 28, 2024 • 42min
Marketing Series Part 1: Navigating AI in Marketing
Seasoned marketing experts Bryan Casey, Rowan Tonkin, Joel Klettke, and Ronnie Higgins share insights on AI integration, maintaining quality, trust issues, agility in tech contracts, and fostering a culture of experimentation. Topics include balancing AI innovation with brand identity, empowering marketing teams with AI tools, and exploring AI applications for organizational growth and efficiency.
Jan 30, 2024 • 6min
Quick Hit: The Ultimate Case Study Distribution Playbook with Joel Klettke
Joel Klettke, an expert on maximizing case studies, shares strategies for distributing customer stories. Learn how to repurpose case studies across channels, capture reusable assets, and combine studies into powerful new formats. Discover the 'distribution first' mindset and key frameworks for long-term case study success.
Jun 13, 2023 • 34min
Case Study SECRETS Every Business Should Know with Joel Klettke
Expert Joel Klettke shares insights on debunking myths about case studies, emphasizing proactive planning, creative storytelling, and cross-team collaboration. They discuss the versatility of case studies in the buyer's journey, planning for content repurposing, and efficient distribution strategies.
Mar 25, 2020 • 47min
#37 - Using Research to Write Next Level Copy with Joel Klettke of Case Study Buddy
Joel Klettke shares tips on using customer research for killer copywriting, emphasizing the importance of meeting customers where they are, starting projects with copy, and extracting insights easily. He discusses boosting demo requests by 35% at Hubspot and increasing revenue for an online divorce startup by answering user questions. Highlights include the power of using customer language, structuring research, and crafting compelling content through storytelling.
