Seasoned marketing experts Bryan Casey, Rowan Tonkin, Joel Klettke, and Ronnie Higgins share insights on AI integration, maintaining quality, trust issues, agility in tech contracts, and fostering a culture of experimentation. Topics include balancing AI innovation with brand identity, empowering marketing teams with AI tools, and exploring AI applications for organizational growth and efficiency.

Joel Klettke, an expert on maximizing case studies, shares strategies for distributing customer stories. Learn how to repurpose case studies across channels, capture reusable assets, and combine studies into powerful new formats. Discover the 'distribution first' mindset and key frameworks for long-term case study success.

Expert Joel Klettke shares insights on debunking myths about case studies, emphasizing proactive planning, creative storytelling, and cross-team collaboration. They discuss the versatility of case studies in the buyer's journey, planning for content repurposing, and efficient distribution strategies.