Distribution First

Case Study SECRETS Every Business Should Know with Joel Klettke

Jun 13, 2023

Expert Joel Klettke shares insights on debunking myths about case studies, emphasizing proactive planning, creative storytelling, and cross-team collaboration. They discuss the versatility of case studies in the buyer's journey, planning for content repurposing, and efficient distribution strategies.

34:09

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Episode guests

Joel Klettke

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Episode notes

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Quick takeaways

Case studies are versatile and impactful at various stages of the marketing funnel, offering engaging storytelling narratives.

Proactive planning, cross-team collaboration, and creative storytelling are essential for maximizing the potential of case studies.

Deep dives

The Blog Remix Method for Content Marketing ROI

The podcast presents the 'Blog Remix Method' aimed at enhancing the ROI of content by repurposing blog content into multiple formats. This method can be applied to various content types such as webinars, podcasts, and videos, providing a roadmap to maximize content value in under 60 minutes. The episode emphasizes the importance of utilizing existing content strategically to reach a wider audience and drive more value.

Intro

2min

Debunking Common Myths About Case Studies and Customer Stories in Business

5min

Reimagining Case Study Structure and Creativity

4min

Proactive Approach to Case Studies in Marketing

21min

Rethinking the Power and Distribution of Case Studies

3min

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode of Distribution First, Justin is joined by Joel Klettke from Case Study Buddy to uncover the untapped potential of case studies and customer stories. Joel shares his insights to help businesses make the most of these often-overlooked resources. They debunk common myths surrounding case studies and shed light on the power of proactive planning, the versatility of case studies throughout the buyer's journey, the importance of cross-team collaboration, and the opportunity for creative storytelling.

LinkedIn: @justincsimon

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