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Case Study SECRETS Every Business Should Know with Joel Klettke
Jun 13, 2023
Expert Joel Klettke shares insights on debunking myths about case studies, emphasizing proactive planning, creative storytelling, and cross-team collaboration. They discuss the versatility of case studies in the buyer's journey, planning for content repurposing, and efficient distribution strategies.
35:01
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Quick takeaways
- Case studies are versatile and impactful at various stages of the marketing funnel, offering engaging storytelling narratives.
- Proactive planning, cross-team collaboration, and creative storytelling are essential for maximizing the potential of case studies.
Deep dives
The Blog Remix Method for Content Marketing ROI
The podcast presents the 'Blog Remix Method' aimed at enhancing the ROI of content by repurposing blog content into multiple formats. This method can be applied to various content types such as webinars, podcasts, and videos, providing a roadmap to maximize content value in under 60 minutes. The episode emphasizes the importance of utilizing existing content strategically to reach a wider audience and drive more value.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode