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21min chapter
Case Study SECRETS Every Business Should Know with Joel Klettke
Distribution First
Proactive Approach to Case Studies in Marketing
The chapter emphasizes the importance of being proactive in creating and utilizing case studies for businesses. It discusses strategies such as mapping out story templates, setting expectations for customer buy-in, and leveraging case studies throughout the marketing funnel. The chapter also focuses on planning ahead for content repurposing, aligning case studies with business goals, and distributing case studies effectively through various content formats.
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