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Awkward Silences

#37 - Using Research to Write Next Level Copy with Joel Klettke of Case Study Buddy

Mar 25, 2020
Joel Klettke shares tips on using customer research for killer copywriting, emphasizing the importance of meeting customers where they are, starting projects with copy, and extracting insights easily. He discusses boosting demo requests by 35% at Hubspot and increasing revenue for an online divorce startup by answering user questions. Highlights include the power of using customer language, structuring research, and crafting compelling content through storytelling.
47:01

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Podcast summary created with Snipd AI

Quick takeaways

  • Effective copywriting involves using customer's words, meeting audience's awareness level, analyzing chat logs for insights.
  • Tailoring content based on customer's journey, needs key for trust-building.

Deep dives

Importance of Customer Research in Copywriting

Understanding the audience is crucial in copywriting. The best copywriters focus on empathy and understanding the audience's motivations and behaviors. Customer research and interviews play a vital role in writing compelling and persuasive copy. By listening to customers, copywriters can create content that resonates and drives conversions.

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