AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Distribution First
The Video Strategy Every B2B Marketer Needs to Know
Feb 6, 2024
This podcast explores the impact of 'video first' approach to content marketing, challenges of video content strategies, influence of creators in marketing, repurposing video content across channels, transition from blog articles to long-form videos and podcasts, the rise of 'distribution first', mindset shift and challenges in incorporating video for content marketers, and the importance of using internal and external talent in video content creation.
31:22
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Video serves as the foundation for content strategy, allowing for the creation of various forms of content.
- Collaborating with external creators or influencers can help bridge the gap in video expertise and tap into their existing audiences.
Deep dives
The Role of Video in Content Strategy
The podcast episode explores the central role that video plays in the host's content strategy. Video is considered the core element, with the podcast serving as the foundation. By recording the podcast episodes as videos, the host is able to leverage the content in multiple ways, including creating a library of video content, shorts, and segments. The host emphasizes the versatility and creativity that video offers and highlights its ability to generate various other forms of content.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode