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3min chapter
The Video Strategy Every B2B Marketer Needs to Know
Distribution First
Mindset Shift and Challenges in Incorporating Video for Content Marketers
This chapter explores the mindset shift required for content marketers to integrate video into their strategies. It addresses the skill gap, lack of education, and challenges companies face in adopting video, while emphasizing that video can be learned, outsourced, or supported by consultants.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode